Introduction: Analysis report is a more commonly used style. There are market analysis reports, industry analysis reports, economic situation analysis reports, social issue analysis reports, and so on. [Article 1: Analysis Report Template] Foreword Principles and ideas: Market research and marketing are two steps for marketing. Essence The former has collected relevant market data through detailed market surveys, and used scientific methods to analyze, so as to accurately grasp the supply and demand status of macro markets and regional markets, and in -depth understanding of the impact of national political and economic policies on the real estate market. Competitors and competition forms finally determine accurate and reasonable market positioning; the latter is based on the former research results -market positioning -solve specific measures in market promotion, such as price strategy, sales strategy, advertising strategy, promotional means Combining strategy, etc. In short, the former is the foundation, and the latter is the logical conclusion of the former. Systems and methods: Market research reports will be expanded from two levels of macro and micro. The macro aspects include: macroeconomic situation, industrial policy guide, real estate project development, sales, product itself and marketing The stage and specific characteristics of the place; micro aspects include: the natural, economic and humanistic conditions of the project, the supply and demand analysis of the regional market. The first part of the macro area analysis . Regional socio -economic development status 1. Regional overview (online data or statistics bureau) , Area, urban area) (2) The nature and status of the city (the history, culture, and the important status of the city) (3) n (4) The overall layout of the city (the urban pattern, the area contained, the planning direction, the prominent characteristics) . The general overview of the regional economic development (data source statistics bureau) , the location analysis 1. The location and nature of the project area (1) The area of the project is located (what areas where the project is in the large area, what status, what role to play) attached: the location of the project plot (2) Regional location (project specific location, occupation and location advantage) (3) Regional landscape conditions (the regional landscape of the project) 2. Analysis of the connection between the project and the main commercial area and the employment area of the city (1) The traffic conditions in the area where the project is located (express roads, main roads, secondary roads, and branch circuits on the surrounding project; bus lines around the project; n (2) The distribution of major commercial areas and employment areas and the relationship between projects A, CBD (central business district) (location and project distance, time) B, CRD (central business zone ）（所处位置与项目距离、时间）rn C、CID（科技商务中心区）（所处位置与项目距离、时间）rn D、分析项目与上述区域的关系r n 3. The impact of urban planning on project development (1) Overview of the overall planning of the area (2) Planning Overview around the project (3) The impact of planning on the project 3. 3. Regional analysis conclusion 1. Economic development, per capita income and expenditure consumption 2. The location advantage of the project . Analysis of the impact of small planning on the project The market analysis of real estate in the second part of the regional real estate n. The development status of the regional residential (commercial) market 1. The development of regional residential (commercial) market Review and overview (1) Starting period (time, first batch of masterpieces, product characteristics) (2) Steady development period (time, masterpiece, product characteristics, demand status) (3 ) Integration and improvement period (time, representative market, product and strategic concept, demand status) 2. Analysis of regional residential (commercial) market supply and demand in recent years (1) Market supply (the construction area and growth in recent years) (data source: real estate development office) (2) market demand in terms of market demand (The sales area and growth in recent years, total sales) (data source: real estate development office) (3) Price change (price and increase of various types of real estate projects: affordable housing, multi -storey houses, high -rise residential houses , Villa, high -end apartments, office buildings, commercial housing) (Data Source: Statistics Bureau) . The development characteristics of the regional residential (commercial) market (1) The government's strong regulation of the market ( Relevant real estate policies and regional real estate policies are introduced and role) (2) The market system is gradually improved (mainly including the development of multi -level supply and second -hand houses) (3) Market hotspots to scale The transfer of the market (the appearance of the broader market, the improvement of supporting, the planning and design of the community) (4) The process of the weakness and retention of real estate companies (the entry of foreign developers and the status and analysis of existing developers) R n (5) Other 4. Regional residential (commercial) market pattern (divided cities into several regional versions quickly according to market conditions, analyze it quickly according to the version) (Development background: regional conditions, transportation, supporting, planning; real estate characteristics: commonality in this sector; sales situation: price, delivery, grade, sales rate) . The real estate characteristics of the area where the project is located r r The analysis of the previous sector should be involved in the part of the content, and then analyzes the specific representative projects currently sold in the area to provide a basis for this project. 1. Overview of the residential (commercial) project where the project is located It part of the project condition analysis . Project land itself analysis 1. Geographical location (on -site) r . Geological conditions (developers provide survey reports, feng shui situations) 3. Land area and its east line chart (provided by developers) . The current status of the seven -pass and one level (on -site, and developers Communication) . Analysis of the surrounding environment of the project 1. Environment in all aspects of the plot (buildings, pollution conditions, close fields, vision, and vision covering) . The appropriate radius of the plot is within the appropriate radius of the plot History and human landscape list (indicate the distance between the vehicle distance of the project) 3. The residential situation of project land 4. The status of the residents around the project 5. n. Land traffic status 1. Zhou Da Municipal Road Network vertical and horizontal chart 2. The starting status, frequency and vision plan of the surrounding bus system . Condition . Analysis of supporting facilities near the project 1. Shopping centers (shopping malls, supermarkets, vegetable markets) . Cultural and education (Youtuo, Primary School, Middle School, University Library and University Library and University Library and University Library and University Quality) 3. Medical (hospitals, pharmacies and quality) 4. Finance (various banks) 5, post office, 6, entertainment catering (sports fitness , Song and Dance Catering) . The surrounding area has become community status 1. The list of nearby communities . The residential class of each real estate and community 3. The community planning, price, etc. R n. Project condition analysis conclusions The fourth market research conclusion . From the perspective of the development of the regional market , the development trend of real estate 2. supply and demand relationship relationship 3. Regional development strength 4. The main competition point and product trend of the market product . From the perspective of the market analysis of the area where the project is located . From the scale of project development Look at 2. Regional project types, main units . From the perspective of the sales of the project where the project is located: the sales rate of the housing, the sales rate of the existing house, the price 4. From the perspective of the customer's situation , Major customer group 5. From the perspective of the marketing promotion of the project, comprehensive evaluation . From the perspective of survey and analysis of the regional market , choose customers who buy a house in this area. Age, cultural level, family structure, family income, region, career 2 , Potential customers' ability to accept regional housing prices 3. From the choice of potential customers for the choice of apartment area [Chapter 2: Financial Analysis Report Template] . Basic situation 1. History. The company's income capital was 10,000 yuan, of which: 10,000 yuan, accounting for 93,43%; 10,000 yuan, 5,75%; 10,000 yuan, accounting for 0 or 82%. 2. The scope of business and main business is mainly responsible for the other business. Product output in the first half of the year: 3. The company's organizational structure (1), the organizational structure of the company's headquarters According to the actual situation of the company, the company can ensure smooth information, timely transmission, reducing management links and management levels, reducing management levels, reducing management levels, reducing management levels, reducing management levels The principle of cost, the current organizational structure of the enterprise institution is as follows: 4. The functions of the Ministry of Finance and the responsibilities of each position (1), the functions of the Ministry of Finance (slightly) (2), the Finance Department The personnel and division of labor have X people, deputy president and minister of the Ministry of Finance, X people X, deputy director of the Finance Department, X's deputy director of the Cost Price Department X, and the accountant X people. (3) Responsibilities of various positions of the Ministry of Finance (slightly) . Main accounting policies, tax policies 1. Main accounting policy companies implement the "Corporate Accounting Guidelines", "Enterprise Accounting System" and Its supplementary provisions are that from January 1st to December 31st in the accounting year, the accounting base is RMB, and the company's business is calculated. The bad debt preparation is accrued at 0 or 5%of the balance of the account receivable period; the inventory is based on the sustainable disk; the long -term investment is calculated according to the equity law; The income fee is confirmed according to the power and responsibilities; the cost knot is advanced. 2. Main tax policies (1), main tax, tax rates, main tax rates, tax rates: 17%VAT, 33%of corporate income tax, 1, 2%of real estate tax, land use tax x yuan/per per every The square meter, urban construction tax is x%of the value -added tax. (2) The tax preferential tax policy billar technical reform project fixed asset investment to purchase domestic equipment for corporate income tax. . The financial management system and internal control system (1) Financial management system (slightly) (2) Internal control system . Internal accounting control specifications -monetary funds 2. Internal accounting control specifications -purchasing and payment 3. Material management system 4. Product management system 5. Several regulations on strengthening financial cost management r r r r r r r r r r r r . Analysis of asset liabilities 1. Asset project analysis (1), bank deposit "analysis of bank deposits at the end of XX7,000 yuan, of which the security deposit is X 10,000 yuan, and the basic account opening bank: account: account: (2), "Accounts receivable" analysis of accounts receivable: X of 10,000 yuan at the beginning of the year, at the end of the period, the balance of the balance: x 10,000 yuan for one year, x 10,000 yuan for more than one year, two years, , For more than two years and less than three years, X 10,000 yuan, three years or more of x 10,000 yuan. The estimated recovery amount X 10,000 yuan. (3), "other receivables" analysis of other receivable balances: at the beginning of the year X 10,000 yuan At the end of the period X 10,000 yuan. The balance composition: less than one year of x 10,000 yuan, more than two years of more than two years, X 10,000 yuan, three years or more than three years. It is expected to recover X 10,000 yuan. (4), "Prepaid Payment Payment, Payment Payment Account "(none) (5)," inventory "analysis at the end of the period: raw material X 10,000 yuan, low -value consumable X 10,000 yuan, product X 10,000 yuan, inventory goods X 10,000 yuan, composition at the beginning of the year: Raw material 10,000 yuan, low -value consumables x 10,000 yuan, product X 10,000 yuan, inventory goods X 10,000 yuan. The raw material increases x 10,000 yuan, low -value consumables decrease X 10,000 yuan, increased X 10,000 yuan in products, inventory goods Reduce x 10,000 yuan. (6), "Long -term debt investment" (none) (7), "long -term equity investment" analysis for investment in XXXX Co., Ltd. n [Article 3: Test Analysis Report Template] ) Introduction 1, 1 Writing Purpose In the specific writing purpose of this test analysis report, point out the expected reading range. 1, 2 background Instructions: a. The name of the software system tested; . There may be differences between the test environment and the actual operating environment, and the effects of these differences on the test results. 1, 3 definition Limbing the definition of the inquiries used in this document and the first letters of foreign languages The original word group of group words. 1, 4 reference materials listed the reference materials to be used, such as: A. The approved plan tasks or contracts, and higher -level organs of this project, and higher -level organs. Approval; B. Other published documents that belong to this project; C. Documents and data cited in this document, including software development standards to be used. List the title, file number, publishing date, and publishing unit of these files, indicating that the source of these files can be obtained. 2) Test summary In the form of the form of each test and its test content in the form of a table, and indicate the difference between the actual test work content and the pre -designed content in the test plan. , Explain the reasons for this change. 3) Test results and discovery 3, 1 test 1 (identifier) The actual dynamic output (including internal data output) results in this test Require comparisons and state discovery. 3, 2 Test 2 (identifier) Them similar report L. 3. Article 1. The test results and discoveries of the 2 and subsequent test content are given. 4) The conclusion of software function 4, 1 function 1 (identifier) 4, 1, 1 ability briefly describe this function to meet this function to meet this function The designed software capabilities and the proven capabilities that have been proven through one or more tests. 4, 1, 2 restrictions In the scope of the test data value (including dynamic data and static data), listing the defects and limitations of the defects and limitations in the software during the test period. sex. 4, 2 functions 2 (identifier) The test conclusions of the 2nd and subsequent functions are given in the way similar to this report. 5) Analysis Abstract 5, 1 Capability The ability of the software confirmed by the test. If the test is to verify the implementation of a specific performance requirements, the comparison between the test results and the requirements should be provided, and the difference between the difference between the test environment and the actual operating environment. The impact brought by the test. 5, 2 defects and restrictions In the software defects and restrictions confirmed by the test, which shows the impact of each defect and restriction on software performance, and explain the accumulation and total impact of all measured performance defects Essence 5, 3 Suggestions The suggestions for improving each defect, such as: a. The modification methods that can be adopted by various modifications; B. The degree of urgency of various modifications; C. Modify the expected workload; d. The person in charge of various amendments. 5, 4 Evaluation The explains whether the development of the software has reached the predetermined target and whether it can be delivered. 6) Test resource consumption The data consumption data of the test work, such as the number of levels of staff, consumption time, etc.
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